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Bad Taste in Advertising - Impressions and Expressions of Ijon
February 13th, 2002
04:09 pm

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Bad Taste in Advertising
I've been driving past a truly obnoxious billboard poster on my way to work this past week. It features a large photo of Osama bin-Laden, with a speech balloon coming from his mouth, in which is written: "If you're looking for me, I'm in Bon-Mart: furniture and [whatever] in prices that are a blast!" (translated from Hebrew).

What I don't understand is this: what were the advertisers thinking? Do they seriously expect people to see this poster and develop a nice itch for a shopping spree at Bon-Mart? Do they think people may find it funny? And what were the people who paid these advertisers thinking?

Current Mood: disgusted
Current Music: Meir Ariel -- Tikva

(5 comments | Leave a comment)

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From:lukkke
Date:February 13th, 2002 06:30 am (UTC)

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I'm asking myself the same kind of question at least twice a day.
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From:tindronomel
Date:February 13th, 2002 07:30 am (UTC)

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this is stupid.

but you know what?
I can assure you that most of the people
will pass by this billboard and giggle
and then will decide to go get a couch or two.

maybe you forgot about how israelis are sometimes
they either have no sense of humor
or a very wicked one..
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From:notmyfaultdance
Date:February 13th, 2002 12:17 pm (UTC)
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There's a lot to be said for irreverence. Humor is a way to integrate bad things into our daily existence so that they become less scary. We make light of Osama so that he becomes an agent of mockery and not just fear, you know?

Now if it had been a depiction of Hitler instead...
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From:ijon
Date:February 14th, 2002 02:20 am (UTC)
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I agree irreverence has its place, and I don't advocate the constant war-drum effect sometimes employed by the media. But humor should be tasteful, too...
From:(Anonymous)
Date:February 18th, 2002 10:25 am (UTC)
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Myself, I shudder each the time the Halperin Eye Glasses ad goes on the air:


We've broken the prices once!

Twice!


As someone who wears eye glasses every waking minute, the fear of them being broken is constant. I can't imagine what they were thinking when they combined the sounds of breaking glass to their ad.
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