February 13th, 2002

Bad Taste in Advertising

I've been driving past a truly obnoxious billboard poster on my way to work this past week. It features a large photo of Osama bin-Laden, with a speech balloon coming from his mouth, in which is written: "If you're looking for me, I'm in Bon-Mart: furniture and [whatever] in prices that are a blast!" (translated from Hebrew).

What I don't understand is this: what were the advertisers thinking? Do they seriously expect people to see this poster and develop a nice itch for a shopping spree at Bon-Mart? Do they think people may find it funny? And what were the people who paid these advertisers thinking?
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